PRIVACY POLICY

Privacy Statement

Cherrywood Commercial Lending, LLC (herein referred to, collectively, as “Cherrywood”) are committed to protecting the privacy of their customers and visitors to its site. We respect your privacy and understand the importance of maintaining the security of your personal information. By visiting www.cherrywood.com, you accept the practices described in this Privacy Policy.

Security and Confidentiality

Keeping your financial information secure is a top priority. We restrict access to non-public personal information to our employees who need to know that information to respond to an inquiry or complete a requested transaction.

Information We Collect

Our servers gather navigational information about where site visitors go as well as information about technological efficiencies in order to provide an optimal website visit. Non-personal identifiable information such as service providers and IP addresses may be collected. We may gather basic personal, identifiable information in order to respond to questions through our Contact Us or Learn More links.

In order to become an approved broker or submit a loan request, Cherrywood will need to collect personal information about you and/or your client. Such information may include:

  • First and last name
  • A physical address
  • An email address
  • A telephone number
  • A tax identification number
  • Other identifier information that permits contact with you
  • Other information necessary to process, underwrite, fund and service your loan as permitted by law

Personal information that we collect from other sources may include:

  • Information about completed transactions with third parties
  • Information from a consumer reporting agencies

How We Use That Information

Cherrywood uses the non-personal and personal information collected to:

  • Customize or tailor your visit and/or store user preferences
  • Provide information, products and services
  • Understand your needs and interests
  • Improve the functionality and usability of our site
  • Collect feedback to improve our products and services
  • Provide you with access to limited-entry/ log-in required areas of our site
  • Allow you to confidentially enter or upload personal data
  • Prevent fraud and ensure security of personal data
  • Complete requested transactions

Third Parties

We value our relationship with you. Information shared with us will be used in a responsible manner. Cherrywood will not share your email address or personal information with any third party for marketing purposes. Your information will only be used by Cherrywood, its agents, affiliates or contractors. Third parties may not collect your personal information by your use of this website. In the event of loan portfolio sales or business transfers, your information may be disclosed to a successor organization.

Cookies

Cherrywood utilizes cookies for the purpose of providing improved services.  Cookies enable us to more effectively serve our clients, business partners and site visitors. Cookies allow us to identify your preferences, contact you in the future and provide a personalized site visit.

You may choose to set your browser to prevent this information from being collected, e.g., “disable cookies,” however, some functions of our site may not work properly.  Cookies will need to be enabled to utilize secure online functions necessary to process and underwrite a loan.

Opt-Out of Future Communications

Should you choose to opt-out of future Cherrywood communications, please send an email request to info@cherrywood.com or utilize the Opt-out feature on one of our email communications.  You may choose to receive business communications while opting out of marketing emails. We will respect your request.

Security

We use industry-standard encryption technologies when transferring and receiving sensitive data.  Cherrywood maintains physical, electronic, and procedural safeguards that comply with federal standards to guard your personal information and protect against the loss, misuse or alteration of information we have collected from you.

Changes to Privacy Policy

Cherrywood reserves the right to update or modify this Privacy Policy at any time.  From time to time, we may use collected information for new, unanticipated uses not previously disclosed. The most current version of our Privacy Policy will be communicated through this page so please be sure to visit this page periodically.

Cherrywood takes your privacy concerns very seriously and will make every reasonable effort to protect your privacy.  Should you have any questions or concerns regarding Cherrywood’s privacy practices, please contact: info@cherrywood.com.

Effective as of April 10, 2014